Nice to have a catchphrase; to have a catchphrase, nice.

A little while ago (about an hour), one of my regular blog readers asked if I had a catchphrase. The other regular blog reader didn’t comment. I hope they’re OK.

Still, it got me thinking. Maybe a catchphrase is in order.

Here were my initial thoughts….

  • Don’t worry, it’s not real magic. Just a devilish combination of sleight of hand, misdirection and psychology. (dismissed for not being catchy enough)

  • Actually, it is real magic! (dismissed, because it isn’t really. See above)

  • It’s not real magic – please don’t burn me! (kept in reserve for certain gigs)

  • Of course I can make your wife disappear (see earlier blog)

  • The name’s Strange. Jack Strange. (dismissed, because I think I nicked it from somewhere. Also it’s not really my name. See earlier blog)

Finally, I decided to go for this phrase that I often use.

  • You’ll like this BLANK*. It got 4 stars in “what BLANK* magazine”

I concluded that this could easily be adapted to lots of situations. The BLANK could for example be “card trick”, “dazzling display of mind reading”, “casino heist” or even “magazine”.


I sent the catchphrase off to “What Catchphrase” magazine.

Annoyingly, they haven’t reviewed it yet.


(I’d be grateful if either of you regular readers could share this using the buttons below. Not because it’s really worth sharing, it’s just that I’ve only just added the buttons and I want to check they work!)